Apple construye un cubo perfecto de cristal en la quinta avenida

Via noticiasarquitectura.info
La compañía blanca de la manzana acaba de abrir las puertas de su nueva tienda en la quinta avenida de Nueva York.


Los arquitectos de apple han diseñado una tienda subterranea de la que solo emerje al exterior un cubo de vidrio de unos diez metros a modo de vestíbulo y de gran cartel publicitario al mundo. En el centro del cubo está suspendido un gran "logo" de la marca.

Apple Computer on Thursday morning officially unveiled its "most architecturally innovative" retail store to date with a press briefing for analysts and members of the media on the site of the store at 767 Fifth Avenue between 58th and 59th Streets.

The 20,000-square foot location, which will be the first to operate 24 hours a day, 365 days a year, features a distinctive 32-foot glass cube that creates an attractive new destination on Manhattan's Fifth Avenue, one of the world's most popular shopping scenes.

When the store opens to the public at 7:00PM ET on Friday, it will feature more than 100 Macs and nearly 200 iPods for customers to try before they buy, as well as the world’s largest assortment of accessories.

"We opened our first New York store in SoHo in 2002, and it has been successful beyond our dreams. Now we’re thrilled to open our second New York store on Fifth Avenue," said Steve Jobs, Apple’s CEO. "With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world."
en apple.com

Hace pocos años el espíritu de la National Gallery (izquierda) de Mies van der rohe llegó a Postdamer platz con la construcción de la nueva estación de metro (centro) . Parece que ahora cruza el atlántico (derecha)



actualización:
Aparece también un video del "desembalaje"